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Gen ZWorkplace CultureEmployee Engagement

Understanding Gen Z at Work: What They Really Want from Employers

What does Gen Z want from work? Explore the values, expectations, and workplace preferences shaping the next generation of employees -- and why they benefit everyone.

Unmatched TeamMarch 15, 2024

Every few years, a new wave of think pieces arrives about the "latest generation" entering the workforce. The narratives tend to follow a familiar script: they are entitled, they do not want to work hard, they are glued to their phones. Gen Z -- generally defined as those born between the mid-1990s and early 2010s -- has not been spared from these oversimplifications.

But here is what the research and real-world experience actually suggest: Gen Z employees are not asking for anything radical. They want meaningful work, supportive managers, flexibility, and a genuine commitment to their well-being. And if that sounds like what most people want from work, that is exactly the point.

Before diving in, a quick caveat: generational research has real limitations. Generations are not monoliths. Individual differences -- shaped by culture, background, identity, and lived experience -- are often far more significant than birth year. The themes below reflect broad patterns observed in surveys and studies, not universal truths. Use them as a starting point for curiosity, not as a rulebook.

Purpose Matters More Than a Paycheck

Gen Z entered the workforce during or shortly after a global pandemic, a period of economic uncertainty, social upheaval, and rapid technological change. It is not surprising that many of them are asking bigger questions about what work is for.

Multiple surveys have found that Gen Z employees place high value on purpose and meaning. They want to understand how their work connects to something larger -- whether that is the company's mission, a positive impact on customers, or a broader social good.

What this looks like in practice:

  • Be transparent about your mission and how different roles contribute to it. If your "mission statement" lives on a poster in the lobby but has no connection to daily work, Gen Z will notice.
  • Show impact. Help people see the results of their work, whether that is a customer success story, a product improvement, or a community contribution.
  • Do not fake it. Authenticity matters enormously to this generation. Performative corporate social responsibility without real substance can backfire.

Flexibility Is an Expectation, Not a Benefit

For Gen Z, flexibility is not a perk -- it is a baseline expectation. Having watched older generations navigate rigid work structures, and having experienced remote learning and work during the pandemic, many Gen Z employees expect some degree of control over when and where they work.

This does not necessarily mean everyone wants to work from home five days a week. What they value is autonomy -- the trust to manage their own time and the flexibility to integrate work with the rest of their lives.

Practical steps to consider:

  • Offer hybrid or flexible arrangements where the role allows it. If full flexibility is not possible, be honest about why and explore what options exist.
  • Focus on outcomes, not hours. If someone delivers excellent work, does it matter if they did it between 9 and 5 or between 7 and 3?
  • Respect boundaries. Flexibility should not mean "always available." Be intentional about after-hours communication norms.

Mental Health and Well-being Are Non-Negotiable

Gen Z is often described as the most open generation when it comes to discussing mental health. They are more likely to seek support, more willing to talk about struggles, and more attuned to the ways that work can affect well-being -- both positively and negatively.

This openness is a strength, and organizations that meet it with genuine support will earn deep loyalty.

What matters here:

  • Normalize conversations about mental health. This starts with leadership. When managers and executives talk openly about well-being, it gives everyone permission to do the same.
  • Provide real resources. Employee assistance programs, mental health days, access to counseling, and manageable workloads matter more than wellness webinars.
  • Train managers to recognize signs of burnout and to respond with empathy rather than pressure.
  • Examine systemic causes. If burnout is widespread, the problem is not individual resilience -- it is workload, culture, or both.

Growth and Development Are Top Priorities

Gen Z employees consistently rank learning and career development among their top priorities when evaluating employers. They want to build skills, advance in their careers, and feel like they are not standing still.

This is partly pragmatic -- they have entered a labor market that demands continuous learning -- and partly aspirational. They want to grow as professionals and as people.

How to meet this need:

  • Create clear development pathways. People want to know what growth looks like in your organization. If advancement is opaque or political, that is a red flag.
  • Invest in learning. This could be formal training, mentorship programs, stretch assignments, or simply giving people time to learn.
  • Make career conversations a regular habit, not a once-a-year event. Managers should be asking, "Where do you want to go, and how can I help you get there?"
  • Recognize that growth is not always vertical. Lateral moves, skill diversification, and cross-functional experience are valuable too.

Feedback Should Be Frequent and Honest

One of the most consistent findings about Gen Z in the workplace is their desire for regular feedback. Annual reviews feel too infrequent and too formal. They want to know how they are doing now, not six months from now.

This preference is understandable. Gen Z grew up with instant access to information and real-time feedback loops in education, gaming, and social platforms. A work environment where feedback is rare or ambiguous can feel disorienting.

What to do about it:

  • Build a culture of continuous feedback. This does not require a complex system -- it starts with managers giving timely, specific input on a regular basis.
  • Make feedback bidirectional. Gen Z wants to give feedback too, especially to their managers. Create safe channels for upward feedback.
  • Focus on growth, not judgment. Frame feedback as a tool for development, not evaluation. "Here is how you can get even better" lands differently than "Here is what you did wrong."

Transparency and Authenticity Build Trust

Gen Z has grown up with unprecedented access to information. They can research your company's culture on Glassdoor, your pay equity on compensation sites, and your social commitments through public reporting. They value transparency because they know when it is missing.

How to build trust:

  • Be open about decisions -- especially difficult ones. Explaining the "why" behind changes builds credibility.
  • Share information proactively. Company performance, strategic direction, and team goals should not be closely guarded secrets.
  • Follow through on commitments. If you say you value diversity, show the data. If you promise flexibility, deliver it. The gap between words and actions is where trust breaks down.

Good for Gen Z, Good for Everyone

Here is the most important takeaway: almost everything on this list is not unique to Gen Z. Purpose, flexibility, mental health support, growth opportunities, regular feedback, and transparency are things that employees of every generation value. Gen Z is simply more vocal about asking for them.

When you build a workplace that respects these needs, you do not just attract Gen Z talent -- you create a better experience for everyone. The forty-year-old parent who wants flexibility. The mid-career professional who craves development. The senior leader who appreciates honest feedback. These are universally human needs.

Rather than treating Gen Z as a "special" group that requires a different playbook, consider them an early indicator of where workplace expectations are heading. The organizations that listen and adapt will not just win the next generation -- they will build cultures that thrive across all of them.

The best place to start is simple: ask your people what they need, listen without defensiveness, and take meaningful action. That works for every generation.

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